We have been a member of U.N. Global Compact, Network Singapore, since January 1st 2016.


Corporate sustainability starts with a company’s value system and a principled approach to doing business. This means operating in ways that, as a minimum, meet fundamental responsibilities in the areas of human rights, labour, the environment and anti-corruption. By incorporating the Ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity, companies are not only upholding their basic responsibilities to people and planet, but also setting the stage for long-term sustainable development and success.

We have therefore pledged to incorporate the 10 Principles of United Nations Global Compact in its company governance and to live by these. They are divided into four main topics:


Human Rights

Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights; and

Principle 2: make sure that they are not complicit in human rights abuses.



Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;

Principle 4: the elimination of all forms of forced and compulsory labour;

Principle 5: the effective abolition of child labour; and

Principle 6: the elimination of discrimination in respect of employment and occupation.



Principle 7: Businesses should support a precautionary approach to environmental challenges;

Principle 8: undertake initiatives to promote greater environmental responsibility; and

Principle 9: encourage the development and diffusion of environmentally friendly technologies.



Principle 10: Businesses should work against corruption in all its forms, including extortion and bribery.


We have also pledged to publish a yearly ESG report to openly monitor the company’s progress.


Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standardsd with worldwiwde-recognize certifications and are certified 'HALAL'.


HACCP MS 1480:2007

The optimum system of preventive controls and most effective process to protect against food contamination.


ISO 9001:2008 QMS

A quality management system to deliver a consistent top quality to consumers.


HALAL MS 1500:2009

All Ayam Brand™ products are Halal certified by reputable Islamic authorities. It is indicated on the label by a Halal logo. The certification body can change according to the country of production or distribution.

Most Frequent Halal Logo Used By Ayam Brand™

Halal Malaysia

Malaysia Department of Islamic Development


Halal Indonesia

Majelis Ulama Indonesia/Indonesian Council of Ulama


Halal Thailand

Central Islamic Committee of Thailand



More Question?

Ayam Brand™ has a Halal Department headed by Mr Mohammad Hisham Talib. Any Muslim consumer of Ayam Brand™ products in the world is welcome to ask question to the Halal Department or to require a copy of the Halal certificate.

Please send us a email by clicking on this link : This email address is being protected from spambots. You need JavaScript enabled to view it.

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We seek to offer our consumers tremendous benefits that go beyond tightening world regulations and consumers’ normal expectations.


Clean Labels

As a food manufacturer and marketeer, we aim to produce and distribute products which are as close to 100% natural as possible.

We use additives only when it is not possible to do without.

Our promise is that Ayam Brand™ should be synonymous with clean labels, which means:

  • a short and honest ingredient list

  • GMO-Free

  • Preservative-Free

  • MSG-Free

  • Trans fat-Free


Green Labels

In 2018, we reinforced the above requirements with a new policy, named “Green Labels”.

Depending on the market, around 350 to 400 additives are legally authorized to be used for food. We have reduced the number of additives down to around one hundred, selecting only those additives with a pristine reputation.

With this initiative, we believe that we are paving the way for mass market food which is more natural, safer and healthier.



Our commitment is to offer you, healthy & natural products which are of superior quality. This is because we treasure the confidence and trust that was placed by millions of families all over the world in Ayam Brand™ since 1892.


In addition to providing clean products with short ingredient list, we focus on the development of nutritive and healthy recipes, with well balanced nutritional intake, with the help of MyKenzen.

MyKenzen is a nutrition service consulting company developed by Denis Group (Ayam Brand™ holding) in Singapore helping our Research & Development team to promote overall health & well-being through our recipes and products. 

Learn more on MyKenzen.

At Ayam Brand™, all development chains have the same objective of promoting healthy products.
As of example :

  • We select only rich fishes from Cold Oceans. Living in the extreme cold condition makes them fattier, juicier and richer in Omega-3.
  • Ayam Brand™ coconut milks and creams are also perfect lactose-free substitutes for recipes with milk or cream. They can be an excellent ingredient to use in cooking as part of a healthy diet, when consumed in moderation.
  • Without forgetting that a large majority of our products are gluten free, so that they suit all nutritional diets


At Ayam Brand™, we care, we are Family !



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